careLOFT

Website Audit & Optimized Prototype

We've completed a comprehensive CRO audit of your Join page and built a fully optimized prototype showing what your new site could look like. Here's what's inside:

Jaz Santos x Robot Friends
Website Audit Report

careLOFT

A complete review of your Join page's ability to connect families with your DTA program

careloft.com/join February 2026 Phoenix, Arizona

Overall Audit Grade

C−

38 / 100

across 7 categories

Your page has genuine heart — authentic testimonials, a detailed program description, and an experienced team. But several issues are silently turning families away: broken code visible on the page, a contact form buried at the very bottom, and a headline that speaks to clinicians instead of parents. The good news? Most fixes are straightforward and your content foundation is strong.

1

Score Breakdown

How your page performs across the areas that matter most

SEO & Search VisibilityCan families find you when searching for day programs in Phoenix?
15
First Impression & HeroDoes a parent understand your value within 5 seconds?
25
Conversion PathHow easy is it to reach out and schedule a tour?
20
Technical PolishDoes the page look professional and error-free?
25
Trust & Social ProofDo visitors feel confident this is a safe, quality program?
50
Content QualityDoes the page explain the program clearly and thoroughly?
65
Accessibility & MobileIs the page easy to use on any device, for any visitor?
40
2

Key Findings

The specific issues holding your page back — and what to do about each one

Urgent Fix10 Minutes

Raw Code Is Visible on the Page

Just above the contact form, there's a block of raw programming code visible to every visitor. It starts with {"field_7bf5613":{"display_mode":"show"... and appears to be leaked configuration from a conditional fields plugin. This immediately makes the page look broken and unprofessional.

⚡

The fix: Check the Elementor editor for the form section and remove or hide the exposed JSON block. This is the single most damaging visual issue on the page.

Urgent Fix15 Minutes

The Page Title and Description Are Broken

Your page title is simply "Join - careLOFT" — this tells Google nothing. The sharing description starts with your street address: "Located near you 21031 N. Cave Creek Rd. Suite F3Phoenix, AZ 85024...". Notice "F3Phoenix" is run together with no space.

⚡

The fix: Change the page title to "Day Program for Adults with Developmental Disabilities | careLOFT Phoenix". Write a proper meta description for search and social sharing.

Urgent Fix20 Minutes

No Call-to-Action Above the Fold

The hero shows your logo and a clinical headline but there is no button to take action. The only way to contact you is scrolling past the entire page to reach a form at the very bottom. On mobile, that's 8+ screens of scrolling.

💡

What's needed: Add a prominent "Schedule a Tour" button in the hero section, linked to the form below. Also add a floating CTA button for mobile visitors.

High Impact30 Minutes

The Headline Speaks to Clinicians, Not Families

Your H1 is "Day Treatment for Adults (DTA)" — this is industry jargon. A parent doesn't think in acronyms. They're looking for "a safe place for my son during the day."

💡

What's needed: Rewrite to speak to the decision-maker: "A Safe, Joyful Day Program Where Your Loved One Thrives."

High Impact30 Minutes

Contact Form Has Usability Issues

A dropdown is literally labeled "Dropdown". The submit button just says "Send". The form asks 7+ fields including preferred day, time, and contact method — a lot of decisions just to express initial interest.

💡

What's needed: Rename labels, change "Send" to "Request Information," and simplify to name, phone, email, and message.

High Impact15 Minutes

Powerful Testimonials Are Buried at the Bottom

Three genuinely touching member testimonials from Jared, Chris, and Sam are your most persuasive content. But they're placed after the team bios, near the very end. Most visitors will never scroll far enough to see them.

💡

What's needed: Move the testimonial carousel higher — ideally right after "What We Offer."

High Impact1 Hour

Team Bios Are Too Long and Self-Focused

Eric's bio is 4 paragraphs covering his hometown and sports hobbies. Families don't need to know Eric likes hiking — they need to know he's qualified and cares about their child.

💡

What's needed: Trim each bio to 2–3 sentences focusing on qualifications and motivation.

Improvement20 Minutes

Every Image Is Missing Alt Text

All images have empty alt="" tags. Screen readers skip them entirely — a significant accessibility issue, especially for a disability services website.

💡

What's needed: Add descriptive alt text to every image.

Improvement15 Minutes

Small Details That Erode Trust

The phone section displays a literal "PHONE" label. The footer misspells "Eligibility" as "Eiligibility." The phone number isn't a tap-to-call link. Copyright says 2024.

💡

What's needed: Fix labels, spelling, add tel: link, update copyright. Each takes 2 minutes.

Improvement1–2 Hours

No FAQ Section to Answer Common Questions

Parents will have questions: Is this covered by DDD funding? Do you provide transportation? What's the staff-to-member ratio? Without an FAQ, these become reasons not to reach out.

💡

What's needed: Add a short FAQ section above the contact form addressing common family questions.

3

What's Already Working

The solid pieces you can build on

💬

Authentic Testimonials

Three genuine member voices that show real joy and belonging

👥

Experienced Team

50+ years combined DDD experience with named leadership

📅

Clear Schedule

Morning, afternoon, and end-of-day breakdown shows a typical day

📊

Analytics Installed

Google Analytics and Meta Pixel are both tracking properly

✅

Training Badges

Article 9, CPR, First Aid, and Abuse awareness certifications displayed

🎨

Visual Design

Heart-patterned photo frames and warm color palette feel caring

4

Recommended Roadmap

Four phases to take your page from C− to A

1

Phase 1 — Emergency Cleanup

Fix What's Broken

  • Remove the exposed JSON code block above the contact form
  • Fix the "PHONE" label and "Eiligibility" typo
  • Update page title and meta description for SEO
  • Make the phone number a clickable tap-to-call link
  • Update copyright year from 2024 to 2026
2

Phase 2 — Conversion Fixes

Make It Easy to Reach Out

  • Add a "Schedule a Tour" button in the hero section
  • Fix form labels and simplify from 7+ to 4 fields
  • Add a sticky CTA button for mobile visitors
  • Move testimonials higher on the page
3

Phase 3 — Content Refinement

Speak to Families, Not Clinicians

  • Rewrite the headline to be parent-focused
  • Trim team bios to 2–3 sentences each
  • Add alt text to every image
  • Add an FAQ section for common parent questions
4

Phase 4 — Growth & Reach

Get Found by More Families

  • Add LocalBusiness structured data for Google
  • Optimize for local search terms
  • Set up Google Business Profile integration
  • Add a "Why careLOFT" differentiators section
Live Prototype

But What If Your Website
Looked Like This?

We rebuilt your page using your exact brand, photos, and content — with every conversion issue fixed. Scroll down to see it live.

Current Site
  • Raw JSON code visible on page
  • No CTA button above the fold
  • Clinical jargon headline ("DTA")
  • Form labeled "Dropdown" and "Send"
  • Testimonials buried at the bottom
  • No FAQ section for parents
Optimized Version
  • Clean, professional design throughout
  • "Schedule a Tour" button front and center
  • Family-focused headline with emotion
  • Simplified form with clear labels
  • Testimonials right after program overview
  • FAQ section answering parent questions

Optimized Website Prototype

careloft.com/join
Spots Available for New Members

A Safe, Joyful Day Program Where Your Loved One Thrives

careLOFT's activity-based program helps adults with developmental disabilities build skills, make friends, and enjoy life — every single day.

Schedule a Tour See What We Offer
Location
21031 N. Cave Creek Rd.
Phoenix, AZ 85024
Hours
Monday – Friday
8:00am – 4:00pm
Call Us
(480) 219-8431
careLOFT member playing guitar Member petting a bird during outing Member bowling during outing
💪
50+ Years Combined Experience
✅
Background Checked Staff
💚
DDD Licensed Program
🏠
Phoenix Location

What We Offer

Every Day Is an Opportunity to Grow

Our activity-based program is tailored to each member's unique abilities and interests.

🎨

Creative Projects

Arts, crafts, and hands-on projects that build motor skills and creativity.

🎵

Music Therapy

Instruments, singing, and rhythm exercises that bring joy and stimulation.

🎳

Community Outings

Bowling, zoo visits, museums, farmers markets, and shopping trips.

🤝

Social Skills

Group discussions and daily activities that build confidence and friendships.

Member Voices

Hear It From Our Members

“

I love coming here every day! My favorite part is when we go on outings. Music class is the best. Everyone here is so nice to me. The staff are my friends.

J
Jared
careLOFT Member
“

I really like coming to my program! Going out is the best. Music time is super fun too. The people who work here are nice. It makes me feel good to be here.

C
Chris
careLOFT Member
“

This place is happy. I have lots of friends here. When we do crafts together, it makes my heart feel happy. The staff are great. It's my favorite place to be.

S
Sam
careLOFT Member

A Typical Day

Daily Schedule Overview

Morning

8am – 12pm

Group discussions, then structured activities:

  • Arts & Crafts
  • Music Therapy
  • Sensory Exercises

Afternoon

12pm – 3pm

Community outings such as:

  • Bowling
  • Zoo & Museum Visits
  • Farmers Markets

End of Day

3pm – 4pm

Group reflection:

  • Sharing Experiences
  • Celebrating Achievements
  • Planning for Tomorrow

Our Team

Experienced, Caring Leadership

All staff are background checked, CPR/First Aid certified, and receive ongoing training.

Eric Chez, careLOFT Principal

Eric Chez

Principal

With 15+ years in the DDD community, Eric leads careLOFT with a passion for creating innovative programs that make a meaningful impact.

💼 15+ Years
Jennifer Hernandez, Supervisor

Jennifer Hernandez

Supervisor

12+ years of DDD experience. As a mother to a special needs child, she brings both professional expertise and personal understanding.

💼 12+ Years
📜

Article 9

Certified

💙

CPR & First Aid

All Staff

🛡

Prevention

Ongoing

🤝

Abuse Awareness

Trained

Common Questions

Frequently Asked Questions

Our DTA program serves adults with developmental disabilities. Eligibility is typically determined through the Division of Developmental Disabilities (DDD). Contact us and we'll guide you through enrollment.
Yes, our DTA program is a DDD-contracted service. Most members' participation is funded through their DDD service plan.
careLOFT operates Monday through Friday, 8:00am to 4:00pm.
Transportation arrangements vary. Many members use DDD-funded transportation services. We'll discuss options during your tour.
Absolutely! We encourage families to visit. Use the form below to schedule a tour. You're welcome to bring your family member along.

Get In Touch

Schedule a Tour Today

Fill out the form and a member of our team will contact you within one business day.

Location
21031 N. Cave Creek Rd. Suite F3
Phoenix, AZ 85024
Office Hours
Monday – Friday, 8am – 4pm
Phone
(480) 219-8431
Request Information
We currently have spots available for new members.

We'll respond within one business day. Your information is kept confidential.

Our Mission

Fostering Independence, Creating Joy

careLOFT is committed to enhancing life skills and creating meaningful experiences where every individual feels valued, supported, and empowered to succeed.

Ready to Make This Real?

Every recommendation in this report has been demonstrated in the prototype above. Let's discuss next steps.

Let's Get Started